Masters of Light: Gabrielle Serriere
What comes to mind when you hear the words artist, palette, texture, or masterpiece? Most people may conjure thoughts of a painting or sculpture; for Gabrielle Serriere, the terms help articulate a day in the life of a lighting designer. Gabrielle, an independent lighting designer living and working in Portland, Oregon, started her career as […]
3 Tips for Lighting Art
Properly lighting a work of art can make all the difference creating a dynamic home gallery. Whether used for an elaborate display or as a soft and subtle highlight, lighting is meant to place your art at center stage. With proper lighting techniques, your artwork can be admired safely and optimally for years to come. […]
Torchlight Series: Talking Art, Creative Inspiration, and Light with Sei Smith
During Art Basel, the world-renowned art fair in Miami this past December, we partnered with Superfine!—a fast-growing, hyper-curated art fair that spotlights up-and-coming contemporary artists. As part of our collaboration, we lit the artwork of Apostrophe Gallery, the iconoclastic art gallery created in 2012 by two NYC-based brothers, Sei and Kei Smith. We were able […]
A Guiding Light
As Originally Posted on VMSD September 26, 2017 Savvy retailers are discovering the advantages of creative illumination, taking a store from a place to shop to a place people actually want to visit. As the world of retail transforms around us, so has the world of lighting design. Here are the latest developments […]
The Restaurant Design Trends You’ll See Everywhere in 2018
High-tech lighting and retro finishes ahead Originally Posted in Architectural Digest December 7, 2017 The rustic-hewn, Anthropologie-inspired era of restaurant design is over, as designers look toward sleek surfaces, rich woods, and greenery to adorn their spaces in the coming year. AD PRO spoke to several masterminds of restaurant design to get their take on […]
When Art and Design Collide: The Conrad Hotel Osaka Takes Luxury Lighting to a New Level
SORAA has always been a fixture in lighting design projects that incorporate strong artistic and design elements. So when world-renowned lighting design firm Worktecht reached out with a new hotel project that needed to blend visual art and design, it was a no-brainer. The Conrad Osaka is a five-star hotel located in the middle of […]
Torchlight Series: Talking About the Importance of Fostering Artistic Talent with Ki Smith – Part 1
During Art Basel, the world-renowned art fair in Miami this past December, we partnered with Superfine!—a fast-growing, hyper-curated art fair that spotlights up-and-coming contemporary artists. As part of our collaboration, we lit up the artwork of Apostrophe Gallery, the iconoclastic art gallery created in 2012 by two NYC-based brothers, Sei and Kei Smith. During the […]
Torchlight Series: Talking Street Art Inspiration and Large-Scale Murals with Max Hodgson
During Art Basel, the world-renowned art fair in Miami this past December, we partnered with Superfine!—a fast-growing, hyper-curated art fair that spotlights up-and-coming contemporary artists. As part of our collaboration, we lit up the artwork of Apostrophe Gallery, the iconoclastic art gallery created in 2012 by two NYC-based brothers, Sei and Kei Smith. We were […]
Torchlight Series: Exploring Color and Light in Art with Charlie Hudson
During Art Basel, the world-renowned art fair in Miami this past December, we partnered with Superfine!—a fast-growing, hyper-curated art fair that spotlights up-and-coming contemporary artists. As part of our collaboration, we lit the exhibit from Apostrophe Gallery (an iconoclastic art gallery created in 2012 by two NYC-based brothers) and spent some time discussing their work, […]
Bringing Your Store to Light: 10 Dos and Don’ts of Retail Lighting
Use these best practice tips when it comes to your next project As the competition between the “virtual”and the “physical” store increases, it is imperative that brick-and-mortar stores outshine the rest. Great lighting design brings in buyers, leads them through the experience, and makes your brand stand out for all the right reasons. Without good […]