SORAA’s Latest Act | The Flea Theater
Nestled in New York City’s Tribeca district in Lower Manhattan, the award-winning Flea Theater draws audiences far and wide with its gripping Off-Off-Broadway productions. Built on the premise of “raising a joyful hell in a small space,” The Flea Theater originally called 41 White Street—a rented building with cramped dressing rooms and inadequate storage space—its […]
Chocolate’s New Secret Ingredient: SORAA Light
Camille Bloch is a well-known Swiss chocolatier that was established in 1929. Along with creating the much-loved Ragusa and Torino candy bars for the last 89 years, Camille Bloch recently opened a museum and visitor center on site at their production facility. The museum and visitor center gives guests an inside look into how their […]
Lighting as Art, Not Design
As an experienced lighting designer, how would you describe your style? Light allows us to powerfully dignify spaces. We want to create light-driven experiences that cause the person experiencing them to feel at ease, but also to amplify the beauty and nature of the spaces we work in. A suitable comparison could be that if […]
Color Temperature: The What, How and Why
Color temperature can drastically alter one’s perception, mood and overall experience in a space. As lighting designers, we have the option to control our viewers’ emotions using simple shifts in color temperatures. No matter the application, color temperature can be used to accentuate different elements and blend an array of color temperature to best suit […]
Zurbaran uses SORAA to connect historic architecture and modern design
Zurbaran is a Mediterranean restaurant located in the heart of a central Athens neighborhood called Kolonaki. The trendy neighborhood is home to up-and-coming designers, interesting restaurants, and creative art galleries. To help Zurbaran create a modern, relaxing space while still paying homage to the historic neighborhood and its rich history, SORAA worked with lighting design […]
Light+Building Artist Spotlight: Fraser Renton
SORAA will attend Light+Building in Frankfurt, Germany, in March 2018. At this international gathering of the latest in lighting, architecture and design innovation, SORAA will feature its partnership with artists whose art dramatically comes to life when lit by SORAA. In this series’ interviews with artists whose works will appear at SORAA’s event space, enjoy […]
Light+Building Artist Spotlight: Hugo Garcia-Urrutia
Hugo, tell us a bit about yourself. Hola, my name is Hugo G. Urrutia. I am a multidisciplinary artist-designer, interested in two and three dimensional art that challenges the notion of what constitutes a piece of artwork. Tell us about where your internal inspiration comes from? I am very much inspired by the simplicity of […]
Light+Building Artist Spotlight: Ken McClymont
Tell us about where your internal inspiration comes from? How does it influence the work you do? And how do you want others to view and experience your work? My work is influenced by just about everything I experience on a day to day basis, added to which, I include what I already know artistically. […]
Light+Building Artist Spotlight: Virginia Scadeng
Tell us about where your internal inspiration comes from? How does it influence the work you do? And how do you want others to view and experience your work? Most of my work is a result of memories, and the landscape or structures within. Sometimes I intend to make a painting based around this experience, […]
Food Meets Light | Q & A with Worktecht
SORAA recently had the opportunity to partner with Japanese lighting design firm Worktecht, and lighting community group LOOG, to facilitate a workshop about how light impacts customers’ perceptions of food. SORAA representative, Masa Kumikawa, along with cuisine specialist Sachiko Sachiko, educated participants about how they can implement lighting technology for their clients in innovative ways […]